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Big data refers to the massive volume of structured and unstructured data generated by organizations and individuals in the digital age. This data is often characterized by its velocity, variety, and volume, and cannot be processed or analyzed using traditional methods. Instead, big data requires advanced technologies such as distributed computing, cloud computing, and artificial intelligence to store, process, and analyze the data in real-time. Big data has transformed various industries, including healthcare, finance, marketing, and manufacturing, by providing valuable insights .